STYLESHOPUSA: Jared Jamin Mens Jewelry featured at Choukair's Official Mens Fashion Store opening on Sunset Strip

Spring is here and Fashion , Food & Fun set the scene for the recent debut of Choukair on Sunset Blvd in West Hollywood, with it’s Mens Italian Fashion Designers catering to residents of Los Angeles, but notably West Hollywood, Beverly Hills, and Hollywood. A light Spring feel to the event catered to the sounds of a DJ spinning pumping music and champagne corks popping, surrounded by the scent of fresh flower displays to give a very European vibe! Choukair is a new men's retail showroom celebrating their Grand Opening with Cocktails, appetizers, and a preview Spring/Summer 2015 Preview.

Last night’s launch included the store filled up with people enjoying beverages with a DJ spinning a cool vibe and examining the feel of the new store. Choukair is a new “mens retail showroom” which caters to residents of West Hollywood, Beverly Hills and Hollywood, CA- as well as the substantial tourist market in Los Angeles. Their goal - to furnish them with a curated collection of “LA casual clothing” with a European chic flair . Choukair aims at positioning itself amongst the retail leaders that service these particular markets in Los Angeles by carefully creating an environment which caters to the trendy millennial and style conscious business executives, especially those in the entertainment, agency & digital industries. The brand essence overall is a European chic style mixed with a casual L.A. vibe. As a prestigious menswear clothing brand, Choukair has worked with other brands in the past such as Hugo Boss and Traffic.The brands carried by Choukair include David Naman, Drykorn, Low Brand, and Daniele Alessandrini and featuring

The brands carried by Choukair include David Naman, Drykorn, Low Brand, and Daniele Alessandrini and featuring Los Angeles based jewelry designer JARED JAMIN; whose jewelry has graced Kylie and Kendall Jenner, Demi Lovato, Carly Rae Jepsen and Lady Gaga, and appears in Marie Claire, Schoën and Harper's Bazaar, debuting his men's jewelry line. JARED JAMIN men's jewelry collection, the store's first, has been paired with clothing curated by owners Brad Davis and Charlie Choukair such as the Italian, Dutch and German men's clothing lines: CoSTUME NATIONAL HOMME, David Mayer Naman, GStar-RAW, Antony Morato, Low Brand, Gourmet Shoes as well as Daniele Alessandrini and Drykörn for Beautiful People, the last two of which are carried exclusively by Choukair in the U.S., make the clothing decidedly European. The men's jewelry collection by Jared Jamin, consists of gemstone beads, leather, paracord, wood and horn materials with precious metal components

Photo: Roger Kiplinger for SZTV Media ©2015

Charlie Choukair and Brad David, are the duo responsible for Choukair their target audience is trendy millennials. and style conscious business people of today’s generation who tend to gravitate towards Choukair’s designs. Brad Davis is a 30+ year experienced television and digital media sales and marketing executive. He has been in leadership roles at major media corporations including Disney, AOL and Comcast. Davis is President of DS Consulting- a digital sales strategy firm. At Choukair, Brad oversees day to day operations and all marketing and business strategy. A resident of Los Angeles for over 10 years, Davis brings a new clientele to the Sunset Plaza area. Davis says, “First, Choukair is pronounced “shue-care.” And secondly, we brand ourselves a “showroom”, because our “limited item, multi-brand strategy” gives our clients an exclusive look at new merchandise- practically every time they come to our store.” We accommodate different styles, in an exciting retail environment. Choukair offers an excellent customer-centric, friendly atmosphere. Our European designers currently have little to no retail presence in the United States- in store or online! We also feature new up and coming West Coast designers that meet our objective of finding unique brands, differentiating our product in the marketplace. Our buying philosophy is to purchase limited pieces in unique, exclusive items- from Milan, Rome, Frankfurt and other European fashion capitals. Once an item is gone- it’s gone. Choukair offers a mid-price point strategy, that make these items affordable, distinctive additions to our client's wardrobe.

Charlie Choukair has 30+ years experience in successful management in men’s retail, with major brands including Hugo Boss and Traffic. Currently he is General Manager and partner at the US flagship store of Danish brand SAND. Charlie oversees buying and merchandising for Choukair. Charlie has an established, known presence in the LA/ Sunset plaza retail marketplace. Stop on by soon to check out what they have and get ready for the Spring!

For more images or details about Choukair or Jared Jamin contact:
JulieAnne Christie PR| Press and Media| SZTV Media | press@stylezonetv.com